BMJ UK BMJ Americas BMJ Brazil BMJ China BMJ India

Skin disease is more than skin deep

The BMJ Awards stories of impact

Skin disease is more than skin deep

“This a defining moment in psycho-dermatology because it is an area so undervalued and underpowered by healthcare professionals.

The BMJ Award helps to highlight the importance of the emotional impact on our patients living with a disfiguring, itchy, sleep-disturbing skin disease.”

Anthony Bewley, Consultant dermatologist at the Royal London Hospital and Whipps Cross University Hospital.

Click here to submit your entry

The BMJ Awards Dermatology Team of the Year winners from Barts Health Psychodermatology unit at Royal London Hospital spoke to us about the positive impact this award has on the future of psycho-dermatology.

Anthony Bewley, the consultant dermatologist at the Royal London Hospital and Whipps Cross University Hospital, leads the multidisciplinary team that combines dermatology with psychological support.

Having pioneered a new subspecialty within British Dermatology, they have developed a new model for clinical services. Studies prove the clinic’s work to be a cost-effective way of creating better outcomes for children and adolescents with self-induced skin disease and patients with a delusional infestation. A training school has been established to pass on the lessons learnt, with trainees coming from the UK and abroad.

Few patients with skin diseases are free of psychological effects. In surveys, 85% say that distress is a major part of their illness because the skin condition triggers self-harm, depression, or even suicide.

Anthony told us that The BMJ award has raised the profile of both the team and the entire hospital. As a direct result of winning, they were invited to speak at the British Association of Dermatologists annual conference meeting. During an exclusive plenary session, they had access to a larger than usual audience to showcase their project.

“This a defining moment in psychodermatology because it is an area so undervalued and underpowered by healthcare professionals. The award helps to highlight the importance of the emotional impact on our patients living with a disfiguring, itchy, sleep-disturbing skin disease.”

“Another positive attribute of winning is that we now find it much easier to communicate how crucial it is to have these services more available on a national scale. It allows us to more easily share best practices to inspire others regionally to set up their own clinics.”

The award has also helped to secure funding. Firstly it showed commissioners how cost-effective the project is to manage and how patients are getting better more efficiently. Secondly, category sponsor Leo, funded the educational sessions developed for junior dermatology trainees. And finally, major pharmaceutical companies contacted us to discuss funding more of our research in the psychosocial or the psycho commodities of living with a skin disease, such as psoriasis.

Click here to submit your entry

Anthony also talked about how the award will lead to better networking; for patient support groups and patient advocacy groups who are now paying more attention as a result of hearing about it.

“There is a strong possibility that in decades to come this pattern of dermatological service will be successfully replicated across the UK. The fact that it is award winning will most definitely contribute to this success.”

THE PSYCHOLOGICAL AND SOCIAL IMPACT OF SKIN DISEASES ON PEOPLES LIVES (2013) Bewley A, Affleck A, Bundy C, Higgins E, McBride S. Br J Dermatol. 2013, Jun;168(6):1149-50. Psychodermatology services guidance: the report of the British Association of Dermatologists 39; Psychodermatology Working Party.


Why enter The BMJ Awards?

The BMJ Awards are an opportunity to gain recognition for the professionalism, commitment, creativity, and hard work of healthcare teams across the UK.

The benefits for finalists and winners of The BMJ Awards are far-reaching; from national media attention, potential funding, speaking opportunities to permanent placements and peer recognition.

  • Showcase your team’s achievements in transforming care
  • Inspire others by sharing best practices and innovation
  • Review key areas contributing to the success of your project
  • Benchmark yourself against other teams and organisations
  • Receive credible recognition from your peers and respected healthcare leaders
  • Raise your profile at a national level – all winners are showcased in The BMJ, one of the five most cited medical journals in the world.

Click here to submit your entry